Treasure Hunt powered by Cell Phones

There is a new service to set up treasure hunts and guide the hunters in real time . It’s called Cellguided, and as the name suggests it uses cell phone technology to guide the participants with clues, and hints towards the final goal. Rajiv Aggarwal, the brain behind this service, mentioned that it’s fairly simple to setup a hunt. All you need to do is go to the website www.cellguided.com and pick your city, that brings up a Map (powered by Google Maps) of the area. You  then pick the start and end points for your hunt with clues  on the map. It also creates a code for the treasure hunt, that the participants can punch into their cell phone device after  dialing into a  phone number provided by Cellguided to authenticate and get directions and clues. The answers to the mystery/hunt are also sent using the cell phone device. The service also keeps track of the time to see which participant is the winner in the race to finish the treasure hunt and keep it exciting and competitive.

The service does not require the user to have an expensive GPS aware device, so any phone with dialing capabilities will be able to participate in the game.  Rajiv mentioned that the service will be available free, and he initially wants to gauge user interest and  seek traction. His monetization strategy in the future will revolve around Corporate Team Building Events and Museums to create Treasure Hunts to promote and make it exciting for Kids to visit them.

Check Out the demo video below